UX & Biometrics Lab

Welcome to the UX & Biometrics Lab, where we are dedicated to exploring human behavior and decision-making to create better experiences through more intuitive, effective, and engaging systems.

 

Our team uses cutting-edge biometric data collection techniques to explore the subconscious responses and hidden features related to attention, emotions, cognition, effort, and arousal. Through biometric data, we aim to uncover human insights that drive the design of more effective systems and experiences.

 

Our research spans a wide range of applications, from optimizing user engagement in different environments to enhancing digital interfaces, data visualizations, and system designs.